Everything Centro

Palm To Support The Princess Project

Palm, Inc. is working with The Princess Project, a nationally recognized organization based in the San Francisco Bay Area that provides prom dresses to girls who could not otherwise afford them, to host eight special screenings of the upcoming 20th Century Fox romantic comedy "27 Dresses," starring Katherine Heigl. The first 27 people to arrive to each screening with a dress donation for The Princess Project will win a brand-new Palm Centro smartphone from Sprint.

Tickets to the charity screenings are available at participating Palm and Sprint Stores. The screenings will take place on Thursday, Jan. 10, in Los Angeles, New York, Chicago, Boston, Atlanta, Dallas, Washington D.C. and San Francisco.

Katherine Heigl kicked off the initiative by donating a dress she wore in the film to The Princess Project. The Princess Project is an organization that helps high school girls feel special on a night that holds great importance to them by providing free prom dresses and accessories to those who cannot otherwise afford them. Since the organization began serving Bay Area girls in 2002, more than 7,000 girls have received dresses and accessories through The Princess Project giveaway days and events such as the Palm hosted screenings for “27 Dresses.” In 2007, girls came from 208 high schools, 193 zip codes, and 76 cities throughout California. Donations must be prom dresses, formal gowns or fancy party dresses from 2002 to present, and be dry-cleaned and on hangers.

"Being that Palm is headquartered in Sunnyvale, Calif., we felt it befitting to team up with an organization that gives back to girls in the Bay Area," said Stephanie Richardson, product marketing manager at Palm. "Everyone wins in this situation. Those giving away a dress they no longer need can get a modern, stylish new smartphone that feels comfortable in the hand, pocket or evening purse, and Bay Area high school girls who may have otherwise skipped their prom get a fabulous new dress and get to feel like a princess for an evening."

From the screenwriter of "The Devil Wears Prada," "27 Dresses" centers on Jane (Heigl), an idealistic, romantic and completely selfless woman, a perennial bridal attendant whose own happy ending is nowhere in sight. But when younger sister Tess captures the heart of Jane’s boss—with whom she is secretly in love—Jane begins to reexamine her "always-a-bridesmaid" lifestyle. The Palm Treo 755p smartphone from Sprint makes a cameo appearance in the film, which also stars Ed Burns, James Marsden and Malin Ackerman. "27 Dresses" premieres on Friday, Jan. 18, only in theaters.